Why Responsive Design is a Game-Changer

February 16, 2022
by: SMK

Have you ever searched for something on your phone only to get to the website and realise it doesn’t work on a mobile? You’re left to pinch and zoom your screen in an attempt to see the information you need? 

Today, more than ever, people are searching the web using mobile devices,instead of traditional laptops or desktops. Therefore, it is crucial to ensure that your website caters to mobile users. If your website content doesn’t fit properly onto a mobile device then there is a high chance that the user will look elsewhere and your business will lose a potential customer. To ensure that doesn’t happen to your business you need to make sure that your business website has a responsive website design. That means that it will respond to the environment in which it is viewed. In other words, your website will be just as functional on a mobile or tablet as it is on a laptop or desktop.

Here are four more reasons why a responsive web design is crucial for your business:

Save time and money

The traditional method for businesses would be to have a standard desktop website and a stand alone mobile website. Instead, by having one responsive website you will save time and money. It takes less time to make one responsive website and there will be lower maintenance. This means you will have more money and less headaches. A win-win.

Boost SEO

Google prefers responsive websites, and so having one means it will appear higher on search engine results. 

Customer experience

First impressions count. By having a responsive website design you are providing users with a great first impression and giving them a good online experience. It shows that your business is adaptable, modern, and professional, and ensures that you reach a wide range of people.

Improve conversion rates

Having a responsive website design will also mean that your website is fast-loading, functional and easy to use. People are therefore more likely to stay on your page, and make use of your clear call-to-actions, therefore improving the conversion rates.

So, there you have it. If this doesn’t convince you, we don’t know what will!

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