Category: Copywriting

5 Keyword Research Tips for your Content

Are you struggling to attract the right audience to your website or blog?  Have you considered the role of keywords in your content? Keywords are essential for driving traffic to your website or blog and making sure your content is easily discoverable by search engines.  But with so many keywords to choose from, how do […]

Why people aren’t reading your content

One of the biggest challenges businesses face when it comes to keeping visitors on their website is creating content that keeps the reader’s attention. People have increasingly short attention spans and their tolerance for time-wasting content is only decreasing (anyone else know the ‘multi-screeners’ who sit on their phone while watching a movie?).  If you […]

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