10 Best Professional Websites Design for Business 2024

February 29, 2024
by: SMK
Wave Divider

Websites have become really cool and exciting in the digital world of 2024

Businesses are working hard to make their online spaces look awesome. 

Let's have a look at the top 10 professional websites designs for businesses in 2024. From fun stories to bright colours, each trend shows us what the future of websites looks like. 

Get ready to be amazed as we explore these amazing websites design trends that are changing the way we see the internet!

The Exciting Web Designs Trends 

Web Designs Trends

Web design continues to push the boundaries of creativity and innovation. Let's see the forefront of web design trends that are reshaping the digital experience. These promises to redefine the way we interact with professional websites.

Interactive storytelling 

It is when websites tell a story that you can be a part of. Instead of just showing pictures and text, they use things like animations, videos, and fun activities to make the story more interesting. 

It's like going on an adventure where you get to choose what happens next or play games along the way.

For example, think of a website for a clothing store. Instead of just showing pictures of clothes, they might create a fun story where you can pick outfits for different occasions or even try them on virtually. This makes shopping online more fun and engaging.

Overall, interactive storytelling makes websites more exciting and memorable by letting you be part of the story instead of just watching from the sidelines.

Vibrant gradients 

These are like a rainbow, blending seamlessly from one colour to another. They're a popular design choice because they add a burst of colour and energy to websites. 

Think of a sunset with colours shifting from warm oranges to vibrant purples – that's the kind of effect gradients can create on a webpage.

These gradients aren't just your ordinary two-colour fades. They're bold and eye-catching combinations that draw users' attention. 

Come to think of a vibrant blue transitioning into a lively green, or a sunny yellow melting into a fiery red. 

These dynamic colour blends create a sense of depth and movement, making the website feel more alive and engaging.

By incorporating vibrant gradients into your designs, websites can break free from the ordinary, leaving a lasting impression on visitors. 

Whether it's a subtle hint of colour in the background or a bold gradient overlaying text and images, these vibrant blends add personality and excitement to the design, making the browsing experience more enjoyable for users.

Handmade illustrations 

These illustrations are drawings created by hand rather than generated by a computer. They're becoming more popular in web design because they bring a sense of personality and warmth to websites. 

Think of a smiling character or a doodle of a product – these illustrations add a human touch that digital graphics sometimes lack.

What's special about handmade illustrations is that each one is unique. 

They're not mass-produced like stock photos or computer-generated images. 

Instead, they're crafted by artists with their own style and flair, making them feel more personal and authentic.

Using handmade illustrations, brands can differentiate themselves from competitors and create a more memorable impression on visitors. These illustrations help convey the brand's message in a creative and engaging way, whether it's through whimsical characters, playful scenes, or intricate details.

Overall, handmade illustrations add a touch of charm and individuality to website designs, helping brands connect with their audience on a more personal level. 

They're a powerful tool for storytelling and branding, allowing businesses to stand out in a crowded digital landscape.

UX-focused design

This is all about making professional websites easy and enjoyable to use. Instead of just making sites look pretty, website designers are focusing on how people actually interact with them. 

This means paying attention to things like how easy it is to find information, how fast the site loads, and how simple it is to navigate.

To achieve this, designers do a lot of research to understand what users want and need. 

They might conduct surveys, watch people use the site, or analyse data to see where people get stuck. 

Then, they use this information to make improvements, like organising content more logically or simplifying complicated processes.

The goal of UX-focused design is to create websites that anyone can use, regardless of their technical skill or background. 

Prioritising usability and functionality, designers ensure that visitors have a positive experience every time they interact with the site.

Motion effects on the homepage

effects on the homepage

These are like adding a touch of magic to the first page people see when they visit a website. 

Instead of everything being still and static, there are little movements happening that catch your eye and make the page come alive.

These motion effects can be subtle, like a background that slowly changes colours, or more noticeable, like images that slide into view as you scroll down the page. 

They can also be interactive, like buttons that change colour or bounce when you hover your mouse over them.

The idea behind adding motion effects is to make the website feel more dynamic and engaging. 

When things move around a bit, it draws your attention and makes you want to explore further. 

It's like walking into a room and seeing something interesting happening – you can't help but want to check it out!

By using motion effects on the homepage, designers can create a more memorable and interactive experience for visitors. 

Whether it's a subtle touch or a bold statement, motion effects add an extra layer of excitement and intrigue to the website, encouraging users to stick around and see what else the site has to offer.

Large or oversized text

It is like shouting your message from the rooftops in the world of web design. It's all about making a bold statement and grabbing people's attention right away. 

Instead of sticking with small, standard-sized text, designers are opting for big, eye-catching letters that can't be ignored.

But it's not just about being loud – large text also makes it easier for people to read. 

When words are bigger, they're clearer and more legible, especially on small screens like smartphones. 

This means that visitors can quickly understand what the website is about without having to strain their eyes or squint at the screen.

In addition to improving readability, large text adds a dose of personality to the design. Whether it's a sleek, modern font or a playful, handwritten style, the typography sets the tone for the entire website. 

It's like choosing the perfect outfit – the right font can convey the mood and personality of the brand in an instant.

Overall, large or oversized text is a powerful design element that helps websites make a bold statement and stand out from the crowd. 

Combining readability with visual impact, designers can create a memorable and engaging experience for visitors that leaves a lasting impression.

Clear or visible borders

It acts like boundaries on a webpage, helping to organise content and create a sense of order. 

After a period where borders fell out of favour in web design, they're now making a comeback as designers recognise their value in improving the overall look and feel of a website.

Think of borders like lines drawn around different sections of a webpage, such as images, text boxes, or buttons. These borders can be simple, like solid lines or dashes, or they can be more creative, taking on unique shapes or patterns. 

Regardless of their style, clear borders serve an important purpose — to help users understand where one element ends and another begins.

By using borders to separate content, designers make it easier for visitors to scan and digest information. 

Borders create separation between elements, reducing clutter and enhancing readability. They also add structure to the design, giving the webpage a more organised and cohesive appearance.

Clear or visible borders play a crucial role in web design, contributing to the overall aesthetics and usability of a website. 

Whether it's through simple lines or more elaborate shapes, borders help designers create visually appealing and user-friendly interfaces that guide visitors through the content with ease.

Kinetic or dynamic typography

It is like giving words a life of their own on a webpage. Instead of just sitting there, text elements move, dance, or change in some way to catch your eye and make the message more exciting. 

It's like watching a film where the letters themselves are the stars of the show.

This trend isn't just about making text look cool – it's about adding a whole new dimension to the way words are presented online. Adding movement and interactivity to text elements, designers can create a more engaging and immersive experience for visitors. 

Whether it's through subtle animations, interactive effects, or bold transitions, dynamic typography grabs your attention and holds it in a way that static text simply can't.

One of the great things about kinetic typography is its versatility. It can be used in a variety of ways to convey different messages and emotions. 

For example, a website selling energy drinks might use dynamic typography to convey a sense of excitement and vitality, with words pulsating or bouncing across the screen. 

On the other hand, a site promoting relaxation techniques might use gentle animations to create a soothing and calming effect.

So, Kinetic typography adds a touch of magic to web design, turning ordinary words into dynamic and captivating visual experiences. 

Harnessing the power of movement and interactivity, designers can create professional websites that not only look great, but also leave a lasting impression on visitors.


This is like giving your website a futuristic makeover with elements that look like frosted glass. Instead of solid colours or plain backgrounds, designers are using transparent or translucent panels that give the impression of depth and texture. 

It's like peering through a window into another world, adding a touch of sophistication and elegance to the design.

When applied to the hero section – the large, attention-grabbing area at the top of a webpage – glassmorphism creates a striking visual effect. 

Think of a sleek, glass-like panel floating over a background image or video, with text and graphics that appear to be floating in mid-air. This creates a sense of depth and dimensionality that draws users in and makes the website feel more dynamic and immersive.

One of the key benefits of glassmorphism is its versatility. Designers can customise the transparency and blur levels of the glass elements to achieve different effects, from subtle and understated to bold and dramatic. This allows for endless possibilities in terms of creativity and visual appeal.

Glassmorphism adds a modern and futuristic touch to web design, elevating the user experience and creating a memorable impression. 

Incorporating transparent and translucent elements that mimic frosted glass, designers can create websites that are not only visually stunning but also cutting-edge and forward-thinking.

Y2K effects

These are like taking a trip down memory lane to the early 2000s, when the internet was just starting to take off and websites had a distinctively retro vibe. 

Designers are embracing this nostalgic aesthetic and bringing elements from the Y2K era back into the spotlight.

One of the key features of Y2K effects is the use of retro fonts – think bold, funky typefaces that were popular in the early days of the internet. These fonts add a quirky and playful touch to website designs, evoking memories of a simpler time when websites were filled with colourful graphics and animated GIFs.

In addition to retro fonts, Y2K effects may also include pixel art – images created using tiny, blocky pixels reminiscent of old-school video games. 

Pixel art adds a charming and nostalgic flair to websites, harkening back to the days when 8-bit graphics ruled the screen.

Another hallmark of Y2K effects is glitch art – intentional distortions or errors that create a sense of digital chaos. These glitch effects add an element of unpredictability and playfulness to website designs, capturing the spirit of experimentation and innovation that defined the early days of the internet.

Y2K effects are a fun and whimsical way to add personality and charm to website designs. 

Embracing elements from the early 2000s, designers can create websites that evoke feelings of nostalgia and playfulness, while still offering a modern and engaging user experience.

What are the professional websites?

Professional Websites

Professional websites are those that are designed and developed with the intention of representing a business, organisation, or individual in a polished and credible manner. 

These websites typically have a clean and organised layout, professional branding elements, and provide valuable information or services to visitors.

What is a personal professional website?

A personal professional website is a website created to showcase an individual's skills, expertise, portfolio, or personal brand. 

It serves as an online platform for self-promotion and networking, allowing individuals to highlight their achievements, qualifications, and career aspirations.

What are the 3 types of personal websites?

The three types of personal websites are:

Portfolio Websites

These showcase an individual's work samples, projects, or achievements, particularly relevant for freelancers, artists, designers, and other creative professionals.

Resume or CV Websites

These present an individual's professional background, qualifications, and experience in a structured format, similar to a traditional resume or curriculum vitae. They are often used by jobseekers or professionals looking to establish their online presence.

Personal Branding Websites

These focus on building and promoting an individual's personal brand, encompassing their unique identity, values, expertise, and areas of specialisation. They aim to position the individual as an authority or thought leader in their field.

What makes a website more professional?

Several factors contribute to making a website more professional, including:

  • Clean and Modern Design

Utilising a clean layout, professional typography, and modern design elements to create a visually appealing and cohesive look.

  • Clear Navigation

Ensuring that the website's navigation is intuitive and user-friendly, allowing visitors to easily find the information they are looking for.

  • High-Quality Content

Providing informative, well-written, and relevant content that adds value to the visitor's experience and reflects positively on the individual or organisation.

  • Professional Branding

Incorporating consistent branding elements such as logos, colour schemes, and imagery that reflect the individual or organisation's identity and values.

  • Mobile Responsiveness

Ensuring that the website is optimised for mobile devices, providing a seamless experience across different screen sizes and devices.

  • Contact Information

Including clear and accessible contact information, such as a contact form, email address, and phone number, to facilitate communication with visitors.

  • Social Proof

Displaying testimonials, reviews, or endorsements from satisfied clients or customers to build trust and credibility.

  • Regular Updates

Keeping the website up-to-date with fresh content, portfolio updates, and news or blog posts to demonstrate ongoing activity and relevance.

Innovative Solutions for Business Growth with SMK Creations

Web design is evolving rapidly, with new trends and techniques shaping the digital experience. From interactive storytelling to dynamic typography, businesses are exploring innovative ways to engage with their audience and drive results.

As we look ahead, it's clear that a high-performance website is essential for business growth and success. 

That's where SMK Creations takes the stage. 

With a commitment to delivering genuine solutions and an upfront, honest approach, SMK Creations ensures that you get the right website for your business from day one.

Led by Stephen McKechnie, a web designer with a passion for crafting professional websites that truly work, SMK Creations offers lead-generating websites tailored to your specific needs. 

From personalised service to affordable pricing, SMK Creations is dedicated to providing a stress-free and seamless experience from initial consultation to website launch.

So, if you're ready to elevate your online presence and take your business to the next level, choose SMK Creations for web design services in Belfast that deliver real results. 

Let us help you maximise your business growth and revenue with a game-changing lead-generating website.

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