How to Redesign Website Without Losing SEO

April 14, 2023
by: SMK
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Are you feeling stuck with an outdated website that doesn't represent your brand's true potential?

Do you want to give your online presence a fresh, modern look without losing your valuable search engine rankings?

Don't worry, we've got you covered!

With some creative thinking and a natural approach, you can redesign your website to stand out from the crowd while maintaining your hard-earned search engine visibility. Check out these innovative tips that will help you revamp your website with ease and confidence:

Create a plan

Before you dive into the redesign process, take a step back and create a plan. Think about what you want to achieve with the redesign, who your target audience is, and how you can deliver a unique and engaging user experience. With a well-crafted plan in place, you'll be able to navigate the redesign process with confidence and ease.

Keep your URLs the same

One of the biggest factors that can affect your search engine rankings is changing the URLs of your pages. If possible, try to keep the same URLs for your pages when relaunching your website. This will make it easier for search engines to understand that the content on your new website is the same as the content on your old website, and your rankings will not be affected.

Redirect old pages to new ones

If you do need to change the URLs of your pages, make sure to set up redirects from the old URLs to the new ones. That way, any links pointing to the old pages will still lead to your new content and won't hurt your search rankings.

Use a staging server

If you have the resources, consider setting up a staging server to test your new website before launching it. Doing so lets you check that everything is functioning as it should and address any problems before your website goes public.

Monitor your traffic and rankings

After launching your new website, keep an eye on your traffic and rankings to make sure they don't drop. If you notice a significant decrease, you may need to make some adjustments to your website or redirects to fix the issue.

Boost Your Website's Performance with SMK Creations

With these tips and tricks, you can redesign your website without losing your hard-earned search engine rankings. It might take a bit of planning and effort, but the end result will be well worth it as you maintain your online presence and keep driving traffic to your website.

But if you'd rather leave the website redesign to the pros, don't hesitate to contact SMK Creations. Our experienced team of web designers and developers can create a modern, user-friendly website that reflects your brand's vision and values while maintaining your search engine rankings. So why wait? Let's create something amazing together!

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Lisburn, BT28 2BP

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