How Do Colour & Design Actually Effect Website Enquiries?
June 29, 2022
by: SMK
Whether it’s what you wear on a first date, your first interaction with your future in-laws or the home page on your website - the importance of a great first impression cannot be overstated.
Your website visitors will form their impression of your site, and ultimately your business, in the blink of an eye. You only have a few seconds to create a positive first impression and this determines whether your visitors will stay, or go.
With this in mind, your first task is to create a website that invites your visitors to stay through a combination of visuals, copy and an intuitive design layout. Users expect businesses to care about their digital presence and how they present themselves online with 75% of consumers judging the credibility of a business based on their web design alone.
What makes good web design?
Mastering web design takes years of training, experience and an understanding of human behaviour. To generate leads from your website there are some essential elements to consider:
Consistency
There’s a reason why the cliche “consistency is key” is drummed into every designer and marketer - because it’s true. Users expect a consistent experience across your website in terms of how it looks and how they interact with it which is then reflected in how you do business.
Brand guidelines are a great way for you to maintain consistency. This includes a logo, colour palette, where logos should be positioned, tone of voice, etc.
Positive User Experience (UX)
Designing a positive user experience not only involves creating a site that looks the part, but also takes into account how your website visitors interact with, and navigate around your site.
5 UX Tips to Increase Website Enquiries
Create strong introductory content - when a visitor lands on your website, be crystal clear about who you are and what you offer - what value can you bring to your visitor.
Create clear calls to action (CTAs) - if your website visitors like what that they see, they will naturally want to take the next step and look for a call to action to guide them. Make sure your CTAs stand out and are easy to find.
Keep things simple - get your message across in a clear and concise way, long and tedious text is a massive turn off. What exactly does the visitor need to know and what action would you like them to take? Does it pass the ‘grunt test’ (can they tell what you do within a few seconds of being on your home page)?
Make your design responsive - it’s important to have a responsive web design that adapts to whatever device someone is using. If someone has to pinch and squeeze to see what is on your website, they won’t hang around long and definitely won’t convert.
Make navigation easy - by building organised navigation, visitors will be able to find everything they’re looking for with ease, from your product pages to information about your business, right through to making an inquiry. Many people like to think outside the box and try different navigation styles, but this makes it harder for the user to interact with your website intuitively.
Professional Visual Assets
You want to make sure your visual assets are of the highest quality across your site. Your website is only as strong as its weakest link, so make sure your images and graphics uphold your site's credibility. Our advice is to avoid using amateur photographs taken with a mobile phone - keep it professional. A quality photographer may be a cost you don’t want to pay, but professional photos can provide a great return on their investment.
Does Colour Really Matter?
Colour is a powerful tool and has the ability to affect human behaviour and evoke different responses. While everyone may not respond in the same way, the science of colour psychology shouldn’t be dismissed.
With the end goal of increasing enquiries and conversions, how can colour help?
The Emotional Triggers of Colours, source: conversioner.com
Take a look at this wheel which outlines the emotional triggers of colours, this will give you a guide on which emotions you might evoke from the colours you choose on your website, this might include:
Backgrounds
Hero graphics
Headlines/font
Buttons
By choosing the right colour scheme for your site, you can ensure you make a good first impression on your visitors, and if you’re clever with your colour choice, you can also boost conversions and enquiries.
Colour can also mean different things to different cultures, so it is worth making sure the palette you choose is sensitive to your audience.
Finally
First impressions matter and consumers form their impression of your website and business in the blink of an eye, so it’s imperative that your website showcases your brand in a positive light through an intuitive design and the right colour choices.
A well-designed website is a powerful tool in your lead generation arsenal. Collaborating with a design team, providing them with a clear brief and the freedom to do what they do best will offer outstanding results and a beautiful website that generates leads for your business.
Any company or person wishing to build an online presence must have a website. WordPress has become a popular choice for building websites due to its user-friendly interface and extensive customisation options. However, like any technology, WordPress websites can encounter problems that might frustrate users. In this blog post, we'll break down the common issues […]
Leads drive business growth, and your website is a big part of that. It's more than just an online face for your business; it's designed to pull in new customers. This is why sometimes our clients excitedly ask, “SMK, you promised me all these leads, now where are they?” This anticipation reflects their eagerness to […]
Now’s the time to invest in a professional lead-generating website and grow your business online. You might be surprised at how affordable a new website is, and you definitely won’t be disappointed with the finished result.
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Cookie
Duration
Description
cookielawinfo-checkbox-analytics
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional
11 months
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy
11 months
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.