Get Ahead of the Game: Switch to Google Analytics 4 Now!

August 2, 2023
by: SMK
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Google has some exciting news! 

They've launched a brand new and improved version called Google Analytics 4 (GA4)!


This new version is super smart and powerful. It can give you even more detailed information about the people who visit your website, which can help you make better business choices.

Starting from July 1, 2023, the old Universal Analytics won't be able to process data any more. So it's super important to switch to Google Analytics 4 as soon as you can, or you might lose some of your important data. 

Google is really encouraging everyone to make the switch because GA4 is the future of analytics.

At SMK Creations, we know how important it is to switch to GA4 smoothly. We can help you with that! 

Our team of experts will carefully check your current analytics setup and make sure everything works like magic with GA4. 

And that's not all—we'll also teach you how to use GA4, so you can make smart choices and unleash the full potential of your data.

And speaking of your data, we know it's precious to you. That's why we'll make sure all your old data is safe and sound. We'll keep it secure and set up special reports designed just for you, so you can easily access and analyse your valuable information.

To help you understand why making the switch now is so important, we've prepared all the details for you. Just keep reading on, and you'll discover how GA4 can simplify everything and revolutionise your analytics experience.

What is Google Analytics 4 (GA4)?

GA4 is like a super smart tool that can help us understand data in a really amazing way. It's better than the old version called Universal Analytics. 

Google wants us to use GA4 because it has more awesome features that can help businesses learn more about their customers and make better decisions.

With GA4, we can find out so much more about the people who visit websites and use apps. We can see what they do, which websites they go to, and even what they click on. This helps businesses understand their customers better and know what they like.

GA4 also works on different devices like phones and tablets. It can even show us data from different places where people use websites and apps. This helps us see the whole picture of how customers interact with businesses.

If you want to know more, you can check out Google's official announcement about GA4. It's really exciting how much we can learn with this new tool!

The Evolution of Google Analytics

There have been different versions of Google Analytics over the years, and the latest one is called Google Analytics 4 (GA4).

Let's have a quick look at the different versions of Google Analytics:

GA1: It was called Urchin and came out in 2005.

GA2: They called it Classic and introduced it in 2008.

GA3: They called it Universal and rolled it out in 2013.

GA4: This is the newest version that came out in 2020.

You see, each version is built on the previous ones, making Google Analytics better and better. But sometimes, it takes time for people to get used to a new version and switch over.

Change can be a little hard, but it's also exciting because it brings new possibilities. As we move forward with GA4, we'll have even more ways to understand data and learn about how people use websites and apps.

So, even though it might take a bit of time for everyone to switch to GA4, it's a big step toward the future of analytics!

Why Upgrade Now?

If you haven't upgraded to GA4 yet, you're missing out on some really awesome benefits. Let me tell you why it's so important to make the switch:

  • Superb Data Presentations

GA4 makes your data look even better! It shows you the information in a way that's easier to understand and more exciting to look at.

  • Understanding How People Interact

It helps you understand how people interact with your website or app. You can learn about their actions and behaviors to make things even better for them.

  • Tracking Things Automatically

 GA4 automatically keeps track of what people do on your website or app. It knows when they click on things, scroll through pages, download files, and more. You don't have to set it up manually!

  • Customizing How You Track Things

With GA4, you can customize and adjust how you track events. This means you can tailor it to meet your unique requirements and realise your desired outcomes.

  • Seeing the Whole Picture

GA4 gives you a complete view of how people behave on different platforms. You can see their actions across websites and apps, which helps you understand their whole journey.

  • Measuring Your Marketing Success

It helps you figure out how well your marketing is working on different channels. You can see which channels bring in the most visitors and make smart decisions to improve your campaigns.

  • Transition from Universal Analytics

Moving from Universal Analytics to GA4 is like keeping up with Google's changing world. It's important to change with it and do what Google suggests so that your analytics information stays accurate and useful.

Upgrading to GA4 gives you all these amazing benefits, so don't miss out! It's a great way to make your data more exciting and learn even more about your audience.

When Will Universal Analytics No Longer Track User Activity?

Starting in July 2023, Universal Analytics (UA) will stop keeping track of what users do. But if you're a GA 360 paid user, you have a bit more time until October 2023 to switch.

Remember, Google will let you see your old data for at least six months, but there's a chance they might stop letting you see it later on.

So, if you want to keep track of user activity on your website or app and continue gathering important data, it's crucial to make the switch to Google Analytics 4 (GA4) before Universal Analytics becomes deprecated.

Is It a Good Idea to Start Using Google Analytics 4 Now?

Even if you're not ready to use GA4 right away, it's still really important to set it up and make it ready to count how many times people visit your website, track events, and keep track of online purchases.

By doing this, you'll have about a year's worth of data to look at and compare with the previous year by July 2023. This information is especially useful for businesses that have busy times at certain parts of the year.

Also, by starting with GA4 now, you'll get a head start on learning how to use it. 

Switch to Google Analytics 4 today with SMK Creations

SMK Creations is here to make your switch super easy. 

Our team will work closely with you to understand your specific requirements and configure GA4 accordingly. We'll tailor the setup to align with your business goals, ensuring you get the most out of GA4's capabilities.

We'll be with you every step of the way. Even after the switch, we'll provide ongoing assistance to ensure your GA4 setup stays optimised and aligned with your changing business requirements. Whether it's troubleshooting issues or helping you explore advanced analytics techniques, we've got your back.

So, don't wait any longer! Make the switch today and enjoy all the benefits of this awesome analytics tool. 

Contact SMK Creations now, and let us help you get ahead of the game!

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