Like many things in life, websites have a ‘best before’ date. This doesn’t mean your website will no longer work, but with advances in technology, changes in your requirements and updates to search algorithms, how your website performs and its ability to achieve the objective it was designed for could be negatively impacted.
Businesses are always changing and your website should reflect this - it is therefore useful to view your website as a work in progress - something that can should adapt to your business. Regularly reviewing your website's design and functionality will help to ensure you it is performing optimally.
To help achieve this, we are offering you a free website review. This consists of a brief video review of your website that will cover how it is performing and what changes it could benefit from.
Your website review we will look at 5 key areas:
This refers to how quickly a browser is able to load fully functional web pages from your site. If your site loads quickly, you’ve already made a good first impression. Google and other search engines also prefer speedy websites too, so if your site is slow your rankings will suffer, and therefore your overall site traffic will too.
Site security helps to create a safe environment for you and your site visitors. While it helps to protect sensitive information such as financial data, home addresses and credit card details, it also protects your website from phishing scams, data breaches and many other threats. It builds trust, and similar to site speed, it is a ranking factor in search engines, such as Google.
If your website is poorly designed and out-of-date, people may think the same about your company. Trends are constantly changing and technology improving, so it’s good to have a website revamp regularly. On top of this, it’s important that your website design is mobile friendly as about 50% of website traffic comes from these devices.
Search Engine Optimisation ensures your website shows up for the relevant searches. While your content might be great, if it’s the same as it was 3 years ago, then Google won’t agree. Having the right keywords in the right places and links to other sites are all essential to improving your SEO.
It’s important to know who is coming to your site and how they behave when they get there. This data will give you an insight into your consumers’ behaviour that will help you to enhance customer experience.
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Now’s the time to invest in a professional lead-generating website and grow your business online. You might be surprised at how affordable a new website is, and you definitely won’t be disappointed with the finished result.
SMK Creations
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Lisburn, BT28 2BP
