You may not have heard of a copywriter before, or maybe you have, but grouped them in with unicorns, dragons and the Loch Ness Monster under the umbrella of 'mythical creatures'. Well, copywriters are in fact real and they can be the biggest secret weapon to the success of your website, and we'll tell you why.
You're probably thinking that when it comes to writing the content for your new website you could just do it by yourself, and you're right, you could. However, in the same way as we'd encourage you to call a plumber when it starts to rain inside your living room, we'd also highly recommend you use a copywriter when getting a website built. While you're an expert in your business, they are experts in theirs which means they can write as if they're an expert in yours but in a language that your visitor will understand and be engaged by.
Here's how a copywriter can help you:
They will save you time
Good copy isn't just the text on your website. Of course, your website is vital to your marketing and sales, but your copy must be consistent across all marketing platforms and promotional materials such as brochures, newsletters, blogs and social media. Writing good, consistent copy takes time, and if you're a business owner, that's probably something you don't have much of. A copywriter can save you time and effort meaning you can have extra time to work on your business which essentially is saving you money too!
They bring an external perspective
Writing about your own business can be fun but it's likely that you'll get carried away and possibly get a bit too excited about your products and services and get caught up in the details. You may use acronyms and terms that your customers don't understand and it can sometimes be hard to position yourself in a potential client's shoes. Your visitors want to know how your products or services benefit them or fix their problems. Hiring a copywriter gives you a fresh perspective. They can write about your business in an enticing, persuasive way without using confusing jargon and can help you sell without sounding 'salesy'.
While you may think it's easier and quicker to use the same content from your old website, or have a lot of repetition between pages, it doesn't look great to visitors and Google doesn't like duplicate content either. A good copywriter will ensure that your website has quality content that is both engaging and Google-friendly.
Copy (the written part of your website) is what ensures that your new website gets found by your ideal customers on search engines. Great professional copywriters will also be knowledgeable about SEO (Search Engine Optimisation) and will be able to write for both your customers and search engines, thus helping your website rank well and get more traffic.
You'll get Return on Investment
Additional costs are probably one of the reasons why you haven't decided to use a copywriter before. Good copywriting is an investment which helps to:
Promote your business effectively
Rank well on search engine results
Increase brand awareness
Increase conversion rates
Copywriting isn't a 5 minute job, and an experienced copywriter will command a professional fee, but it's an investment you're likely to reap in the long run.
A good copywriter will ask you questions to find out more about the products or services that you offer, they will check out your current marketing materials, they will research you and your competitors, and they will draw on their experience as a writer and as a consumer and ultimately make you look amazing to your website visitors!
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