As an architect, you’ve mastered the art of balancing design and functionality. So now we need to ensure that this is reflected on your website. Here are our 3 non-negotiables to make sure your website showcases your work and gets you more leads.
Visuals
Being an incredible architect will only take you so far if no one knows you exist. Having an amazing website, but not having the imagery to showcase your brilliance is also a bit of a problem.
As an architect, you are selling a future, a dream home and the lifestyle that this will offer. People who visit your website expect to see photos and videos of the work you have done to help them determine whether your style matches their aspirations and to obtain social proof.
Professionally taken high-quality photos and videos will be what keeps people on your site, scrolling through your work longer.
As well as a showcase of photos and videos, include them in case studies to show the before and after as well as explain the remit, any challenges you had to overcome and the thought process behind the design.
User Experience (UX)
A great user experience is an important feature of any website. If you don’t have one, then your users will get frustrated and end up leaving your site.
As much as it’s important to focus on the design and content of your website, make sure it’s not to the detriment of the website’s functionality. Make sure it’s clear how to navigate through it, and that all the buttons and links work.
You also must make sure it’s responsive - this means it should be just as beautiful and functional on mobile as it is on a desktop PC. Having a quirky design style may be a great idea but listen to your web designer on the UX - just as you wish your clients would listen to you when they have a horrible design idea you know won’t work.
Call to Actions (CTA)
If you have heard us mention CTAs before, you already know that this can be so much more than just a ‘Contact Us’ page on your website.
It may include the offer of a free zoom consultation that they can book online or a chat option where they can ask questions using a chatbot or Whatsapp between certain times of the day you are available.
Maybe you send out a quarterly newsletter? Give visitors a way to sign up on your website to receive this. Or perhaps it is just about providing a link to connect to your social media accounts to keep up to date with what you’ve been doing.
Having multiple options for people to engage with allows them to be in control of the level of communication they feel comfortable with at that time.
The process of building or extending a house for a lot of people starts many years before an architect is even thought about, so make sure you are in front of them during that stage of the process too - you’ll be the first one they come to.
If you can nail these 3 things, you’re giving yourself the best opportunity for success!
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