What do people do on my website?

November 10, 2021
by: SMK
Wave Divider

It’s all well and good having a great website but have you ever wondered what people do when they’re on there? Look no further… Heat-mapping is the ultimate way to understand how consumers interact with your website, or more importantly, how they don’t. 

Heatmaps are a graphical representation of data in the form of a map or a diagram whereby different colours represent different values. You’ve probably seen them before whether it be Sky Sports pundits analysing a players performance (this is Ronaldo's), or a weather person predicting the intensity of a storm.

It works the same way on a website. Heatmaps will use a warm to cold colour scheme to show a web-page’s performance with the warmest colour representing the areas of your website with the highest engagement, and the coolest colours representing the areas of your website with the lowest. It sounds simple, but a heatmap can help to ensure your site visitors have the best experience possible, and here’s how:

It can help you remove unwanted distractions

A heatmap can tell you if your site visitors are getting distracted by and clicking on non-clickable elements or images. This allows you to remove these unwanted distractions from your website and shift the focus to the bits that matter or alternatively turn those unclickable elements into something to direct traffic to where you want it to go.

It allows you to create the right Call-to-Action (CTA)

Sometimes websites will have more than one CTA on a page. This can be a bit confusing for the visitor so a heatmap allows you to see which one gets the maximum attention and focus on that one with AB testing. Have statistics to back up decisions allows you to make informed and accurate choices.

It can help you to increase conversions

As mentioned before, heatmaps allow you to see where visitors click and where they don’t. You can also see how long they spend on each page and which bits of information they completely ignore or where they don’t scroll beyond. 

If they are spending more than 10 minutes on one page, it might mean that information is missing or unclear. All of these things may hinder a possible sale or conversion, and a heatmap will enable you to identify these problems and then solve them. 

Recent Posts

February 7, 2024
What are the E-commerce Website Design Best Practices?

Elevate your e-commerce game with design excellence. This excerpt explores best practices, from intuitive navigation to compelling visuals, ensuring a seamless and engaging shopping experience. Delve into responsive design, streamlined checkout processes, and persuasive product displays that captivate users. Learn how to prioritize user experience, mobile responsiveness, and trust-building elements. Stay ahead with strategies to optimize performance, enhance security, and create a visually stunning online store that not only attracts but converts visitors into satisfied customers. Master the art of e-commerce website design, aligning your platform with the expectations of today's discerning online shoppers.

Read More
January 31, 2024
What is Responsive Web Design: Making Your Website Mobile-Friendly?

Unlock the power of responsive web design to ensure your website adapts seamlessly to all devices. This excerpt explores the fundamentals, from flexible layouts to media queries, enabling a mobile-friendly experience. Dive into the importance of fluid grids and images, creating a visually appealing and functional design. Learn how responsive design enhances user engagement, improves SEO, and simplifies maintenance. Embrace the essential principles that transform your website into a dynamic, mobile-friendly platform, catering to the diverse needs of your audience and staying ahead in the ever-evolving digital landscape.

Read More

Book a call with Stephen

Now’s the time to invest in a professional lead-generating website and grow your business online. You might be surprised at how affordable a new website is, and you definitely won’t be disappointed with the finished result.

Get in touch

SMK Creations
Suite 714 Lisburn Enterprise Centre,
Lisburn, BT28 2BP

cartmenuchevron-downarrow-right linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram