WordPress and Squarespace are two of, if not the, most popular site builders out there right now - and for good reason. WordPress is used by over one third of all websites on the Internet, and Squarespace powers 1.2 million websites. So when they both enter the ring, who comes out on top?

At SMK, we’re team WordPress and here’s why: 

It’s Flexible

WordPress software is open source for use on the web host or server of your choice. It also allows us to custom build functionality to suit your needs. With Squarespace, there are limitations on what you can do with it and you’re stuck with their hosting which is strictly on their servers. So basically, if you’re a commitment-phobe, Squarespace is probably not for you. 

Customisable

The design of your website is crucial and should be, like your business, unique. We design your website and then build it so that it reflects your business and stands out amongst your competitors. Squarespace, on the other hand, only has a set number of themes to choose from (and if your site is an eCommerce site, your choices are further limited to just 8) so it is going to be pretty hard to stand out from your competitors. With Squarespace, due to a lack of customisability, there is a limit to how well you can make changes to speed up your website also.

Copyrighted Content

On Squarespace, any part of your site can be used for advertising, even if that means the content they take is copyrighted. When creating a site with Squarespace you automatically agree to this. The worst part is they don’t even have to tell you. You can opt out, but it’s not an easy one-click option. WordPress has no claim to publish any part of your site for free. 

Accessibility  

As the world pushes for greater equality and accessibility, it’s important that web design reflects this too. Since we build your site to your requirements, you can have a site that’s accessible to your visitors who are partially sighted and use screen readers to consume the content on your site. Squarespace’s sites can’t be passed as accessible and, since there are strict limitations of what you can modify or build upon the Squarespace platform, your hands are tied. You can read more about why website accessibility is important here.

Plugins

WordPress has over 57,000 plugins that can help to bring in important functions to your website, whether it’s to add contact forms, improve SEO, create an online store, increase site speed or offer email opt-ins. Whatever your website needs to do can be done with a plugin. With Squarespace, they offer some integrations with some other premium services but you can be sure there is always an additional cost involved. 

SEO

Squarespace actually does SEO quite well and it’s certainly better than a lot of other site builders in this respect. You can easily edit title tags, meta descriptions, custom URLs, etc, but you do need to have a bit of prior knowledge. However, when it comes to SEO, WordPress is pretty powerful and that, again, is down to the vast amount of plugins available. One of these Plugins is Yoast SEO, which gives you advanced features such as real-time analysis, image titles, optimisation options, and XML sitemaps. Squarespace templates are often content heavy and require high-resolution images which are generally slower to load which could negatively impact on your Google Ranking. So, when it comes to SEO, WordPress comes out trumps again. 

Analytics

A lot of the WordPress plugins out there can add analytics straight into the backend of your site. Some of these plugins provide incredibly comprehensive analytics. For example, you could sign up for Google Analytics and use a WordPress plugin to get them displayed on your dashboard. While Squarespace does offer an analytics feature, it only has basic information that isn’t nearly as detailed as Google Analytics, you can however install Google Analytics to your Squarespace website.  

Cost

This for many people is a key factor. WordPress is a free platform with many free plugins available. To just use Squarespace, it costs between £10-30 per month. There are also a number of premium subscriptions that integrate with Squarespace which could set you back a further £30-50/month. 

Squarespace Pricing Tiers

Lastly, Beyonce Uses WordPress...

Need I say any more? WordPress is used by 41% of the web including many popular high profile companies such as Walt Disney, LinkedIn and PlayStation. Not to mention, Beyoncé, Snoop Dog and Sylvester Stallone. There’s a reason why these big names use WordPress over anything else out there. Look! What Beyonce says goes - we don’t make the rules.

While Squarespace is easy to use and provides you with all the basic features your site will need, it’s limited. If you have big plans for your website going forward, WordPress is the way to go. The cutomisability of Squarespace doesn’t even compare. If you want to generate leads and grow your business online, you want a website that will grow with your business and will allow you to customise the website exactly the way you want it!

Want to know whether WordPress or Squarespace is right for you? Book a call with us and we can chat it through together.

It’s always important to have a good website, and we’re not just saying that because we’re web designers - promise. However, for recruitment companies, having a good website is crucial as they juggle the complexity of having two masters - candidates and clients. 

Job ads in the newspapers are fast becoming a thing of the past (they might actually not exist - no one has checked) as online job boards and recruitment companies take over, and in such a competitive industry, recruitment companies shouldn’t overlook the benefits of a good website. 

We worked with ENSO Recruitment to build a website that makes them stand out and shows clearly who they are and their personality but also is a website that converts and adds value to those who visit it. 

Did you know the average site visitor decides within 3 seconds whether or not they are going to stay on your page? Your homepage is what makes people decide whether it is worth continuing to scroll any further or click on any links and with ENSO, they wanted to stand out. 

As a recruitment company, you want to use your homepage to communicate through both words and pictures a bit about who you are and which industry you specialise in. 

Also, you want your users to be able to find what they are looking for easily, and with ENSO we have a great big bold headline with a video background and a clear call to action - Search for your job! Bright, attractive and fast - this website provides an engaging and clear introduction to ENSO. They don’t look like every other recruiter, that’s because… they aren’t!

So what next?

As much as we want the homepage to be great, the rest of the website has to match up too. To achieve this, they don’t have 10 different menu options each with 4 different dropdowns - the menu structure is simple and clear, helping the visitor find what they want.

Job Board

Every recruiter has a job board, and theirs offers multiple options to filter and sort jobs to enable you to find your next dream job! Having an easy-to-manage integration that provides visitors with a great UX continues to communicate the efficiency, simplicity and excellence that ENSO are all about and we love working with Firefish on this job integration software.

Social Proof

Throughout the website, ENSO regularly drops in little testimonials so that people can see how they’ve helped others in the past and reinforce, for both candidates and clients alike, the quality service they offer.

About Us/Meet The Team

A 'Meet The Team' section adds a personal touch and goes a long way to instil trust. People want to know who they are meeting with and who it is they are going to be trusting with their job search. This is also a good place to showcase people’s personalities a bit more. As you can see, ENSO recruitment decided to have a little bit of fun with this one. Personally, we’re big fans of dodgy shirts. 

And the best name for a blog goes to…

You want an area on your website where you can flex a little about what it is that you do, and talk about the industry you’re in, or other important topics. Enso’s blog ‘Wind your Tech In’ provides a bit of "Norn Irish" humour and sees them work with people both in their industry, and in other industries, to provide tips on how to be healthy when working 9-5, what NOT to say in an interview and desk yoga- yes, you read that right. 

...and finally

There may never have been a more competitive job market than today and the expectation upon recruiters has never been higher. Having a website that conveys who you are and why you do what you do is an essential piece of kit in every recruitment company’s arsenal when it comes to helping people find the right jobs faster.

Book a call with Stephen

Now’s the time to invest in a professional lead-generating website and grow your business online. You might be surprised at how affordable a new website is, and you definitely won’t be disappointed with the finished result.

BOOK A CALL WITH STEPHEN
Get in touch
stephen@smkcreations.com

SMK Creations
Suite 714 Lisburn Enterprise Centre,
Lisburn, BT28 2BP

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