It’s always important to have a good website, and we’re not just saying that because we’re web designers - promise. However, for recruitment companies, having a good website is crucial as they juggle the complexity of having two masters - candidates and clients.
Job ads in the newspapers are fast becoming a thing of the past (they might actually not exist - no one has checked) as online job boards and recruitment companies take over, and in such a competitive industry, recruitment companies shouldn’t overlook the benefits of a good website.
We worked with ENSO Recruitment to build a website that makes them stand out and shows clearly who they are and their personality but also is a website that converts and adds value to those who visit it.
Did you know the average site visitor decides within 3 seconds whether or not they are going to stay on your page? Your homepage is what makes people decide whether it is worth continuing to scroll any further or click on any links and with ENSO, they wanted to stand out.
As a recruitment company, you want to use your homepage to communicate through both words and pictures a bit about who you are and which industry you specialise in.
Also, you want your users to be able to find what they are looking for easily, and with ENSO we have a great big bold headline with a video background and a clear call to action - Search for your job! Bright, attractive and fast - this website provides an engaging and clear introduction to ENSO. They don’t look like every other recruiter, that’s because… they aren’t!
As much as we want the homepage to be great, the rest of the website has to match up too. To achieve this, they don’t have 10 different menu options each with 4 different dropdowns - the menu structure is simple and clear, helping the visitor find what they want.
Every recruiter has a job board, and theirs offers multiple options to filter and sort jobs to enable you to find your next dream job! Having an easy-to-manage integration that provides visitors with a great UX continues to communicate the efficiency, simplicity and excellence that ENSO are all about and we love working with Firefish on this job integration software.
Throughout the website, ENSO regularly drops in little testimonials so that people can see how they’ve helped others in the past and reinforce, for both candidates and clients alike, the quality service they offer.
A 'Meet The Team' section adds a personal touch and goes a long way to instil trust. People want to know who they are meeting with and who it is they are going to be trusting with their job search. This is also a good place to showcase people’s personalities a bit more. As you can see, ENSO recruitment decided to have a little bit of fun with this one. Personally, we’re big fans of dodgy shirts.
You want an area on your website where you can flex a little about what it is that you do, and talk about the industry you’re in, or other important topics. Enso’s blog ‘Wind your Tech In’ provides a bit of "Norn Irish" humour and sees them work with people both in their industry, and in other industries, to provide tips on how to be healthy when working 9-5, what NOT to say in an interview and desk yoga- yes, you read that right.
There may never have been a more competitive job market than today and the expectation upon recruiters has never been higher. Having a website that conveys who you are and why you do what you do is an essential piece of kit in every recruitment company’s arsenal when it comes to helping people find the right jobs faster.
It’s all well and good having a great website but have you ever wondered what people do when they’re on there? Look no further… Heat-mapping is the ultimate way to understand how consumers interact with your website, or more importantly, how they don’t.
Heatmaps are a graphical representation of data in the form of a map or a diagram whereby different colours represent different values. You’ve probably seen them before whether it be Sky Sports pundits analysing a players performance (this is Ronaldo's), or a weather person predicting the intensity of a storm.
It works the same way on a website. Heatmaps will use a warm to cold colour scheme to show a web-page’s performance with the warmest colour representing the areas of your website with the highest engagement, and the coolest colours representing the areas of your website with the lowest. It sounds simple, but a heatmap can help to ensure your site visitors have the best experience possible, and here’s how:
A heatmap can tell you if your site visitors are getting distracted by and clicking on non-clickable elements or images. This allows you to remove these unwanted distractions from your website and shift the focus to the bits that matter or alternatively turn those unclickable elements into something to direct traffic to where you want it to go.
Sometimes websites will have more than one CTA on a page. This can be a bit confusing for the visitor so a heatmap allows you to see which one gets the maximum attention and focus on that one with AB testing. Have statistics to back up decisions allows you to make informed and accurate choices.
As mentioned before, heatmaps allow you to see where visitors click and where they don’t. You can also see how long they spend on each page and which bits of information they completely ignore or where they don’t scroll beyond.
If they are spending more than 10 minutes on one page, it might mean that information is missing or unclear. All of these things may hinder a possible sale or conversion, and a heatmap will enable you to identify these problems and then solve them.
Now’s the time to invest in a professional lead-generating website and grow your business online. You might be surprised at how affordable a new website is, and you definitely won’t be disappointed with the finished result.
SMK Creations
Suite 714 Lisburn Enterprise Centre,
Lisburn, BT28 2BP
