Whether it’s what you wear on a first date, your first interaction with your future in-laws or the home page on your website - the importance of a great first impression cannot be overstated.
Your website visitors will form their impression of your site, and ultimately your business, in the blink of an eye. You only have a few seconds to create a positive first impression and this determines whether your visitors will stay, or go.
With this in mind, your first task is to create a website that invites your visitors to stay through a combination of visuals, copy and an intuitive design layout. Users expect businesses to care about their digital presence and how they present themselves online with 75% of consumers judging the credibility of a business based on their web design alone.
Mastering web design takes years of training, experience and an understanding of human behaviour. To generate leads from your website there are some essential elements to consider:
There’s a reason why the cliche “consistency is key” is drummed into every designer and marketer - because it’s true. Users expect a consistent experience across your website in terms of how it looks and how they interact with it which is then reflected in how you do business.
Brand guidelines are a great way for you to maintain consistency. This includes a logo, colour palette, where logos should be positioned, tone of voice, etc.
Designing a positive user experience not only involves creating a site that looks the part, but also takes into account how your website visitors interact with, and navigate around your site.
You want to make sure your visual assets are of the highest quality across your site. Your website is only as strong as its weakest link, so make sure your images and graphics uphold your site's credibility. Our advice is to avoid using amateur photographs taken with a mobile phone - keep it professional. A quality photographer may be a cost you don’t want to pay, but professional photos can provide a great return on their investment.
Colour is a powerful tool and has the ability to affect human behaviour and evoke different responses. While everyone may not respond in the same way, the science of colour psychology shouldn’t be dismissed.
With the end goal of increasing enquiries and conversions, how can colour help?
Take a look at this wheel which outlines the emotional triggers of colours, this will give you a guide on which emotions you might evoke from the colours you choose on your website, this might include:
By choosing the right colour scheme for your site, you can ensure you make a good first impression on your visitors, and if you’re clever with your colour choice, you can also boost conversions and enquiries.
Colour can also mean different things to different cultures, so it is worth making sure the palette you choose is sensitive to your audience.
First impressions matter and consumers form their impression of your website and business in the blink of an eye, so it’s imperative that your website showcases your brand in a positive light through an intuitive design and the right colour choices.
A well-designed website is a powerful tool in your lead generation arsenal. Collaborating with a design team, providing them with a clear brief and the freedom to do what they do best will offer outstanding results and a beautiful website that generates leads for your business.
Now’s the time to invest in a professional lead-generating website and grow your business online. You might be surprised at how affordable a new website is, and you definitely won’t be disappointed with the finished result.
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