NJM Accountancy needed a website that clearly explained their services and encouraged potential clients to get in touch.
Like many accountant websites, their previous site wasn’t structured to generate enquiries. It looked fine, but it wasn’t doing anything.
When we reviewed the existing website, a few issues stood out:
NJM are highly professional accountants, but you wouldn’t have known that from their website.
The result was a website that existed, but wasn’t helping the business grow or build trust with potential clients.
Previous website – limited structure, unclear services and didn’t reflect the professionalism of the business.
New website – clear service structure, improved user journey and built to generate enquiries.
The impact was immediate.
Looks fab thank you!
We have two large proposals in at the moment. The new website is definitely doing its thing thank you!!
Most accountant websites fail for the same reason.
They are built to look acceptable, not to generate enquiries or build trust.
With the right structure, messaging and user journey, a website becomes a genuine growth tool for the business.
Our goal at SMK is to help your business thrive with a powerful lead-generating website. Invest in our web design services, based in Lisburn, Belfast, and achieve a steady stream of high-quality enquiries from customers across the UK.
